Privacy policy

Last Updated: July 12, 2026

Amoura Vienna operates this shop and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience (the "Services"). Amoura Vienna is built on Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence with regard to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term "personal information," we are referring to information that identifies, or could reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including any inferences drawn from this personal information:

Contact details including name, mailing address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.
Account information including username, password, security questions, configurations, and settings.
Transaction information including the items you view, place in your cart, add to a wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
Communications with us including information you provide when communicating with us, for example, when you send a request to customer support.
Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
Usage information including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information through the following sources:

Directly from you — We collect this information, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services — We collect this information, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
From our service providers — We collect this information, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal information on our behalf.
From our partners and other third parties

How do we use your personal information?

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Providing, customizing, and improving the Services. We use your personal information to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you're interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal information to better customize and improve the Services.
Marketing and advertising. We use your personal information for marketing and advertising purposes, for example to send marketing and advertising communications via email, SMS, or mail, and to display advertising for products or services online, whether on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as other activities related to the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your account login credentials secure. We strongly recommend that you not share your username, password, or other access credentials with anyone else.
Communicating with you. We use your personal information to provide you with customer support and effective Services, respond to your inquiries in a timely manner, and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to lawful legal process, including requests from law enforcement or regulatory authorities, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to investigate or enforce potential violations of our terms or policies.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, our vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
We disclose personal information to business and marketing partners who provide marketing services on your behalf and display advertising to you. For example, we use Shopify to support personalized advertising with services from third-party providers based on your online activity across various merchants and websites. Our business and marketing partners use your information according to their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you in order to display targeted advertising and marketing to you based on your online activity across various merchants and websites. If you wish to exercise your right and opt out of such uses, you have the option to do so here.
If you ask us or otherwise consent to disclosing certain information to third parties, for example, to deliver products to you, or if you use social media widgets or login integrations.
We disclose personal information to our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, and Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services is shared with Shopify, as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services for you. To protect, grow, and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants, and with Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. More information about how Shopify uses your personal information and what rights you have can be found in the Shopify Consumer Privacy Policy. Depending on where you live, you may be able to exercise certain rights regarding your personal information listed here. Link to the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found on these websites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction as to its use by us or by a third party. Our inclusion of such links does not imply endorsement by us of the content on such platforms or of their owners or operators, except as expressly stated within the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are not of legal age in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details listed below to request deletion of this information. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may be at risk during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on a variety of factors. These include, for example, whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

Right to access/know. You may have the right to request access to personal information that we hold about you.
Right to delete. You may have the right to request that we delete personal information that we maintain about you.
Right to correct. You may have the right to request that we correct inaccurate personal information that we maintain about you.
Right of portability. You may have the right to request a copy of the personal information we hold about you and to request that we transfer it to a third party in certain circumstances and with certain exceptions.
Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information or to object to the processing of your personal information for purposes considered "targeted advertising," as defined under applicable privacy laws. If you wish to exercise your right and opt out of such use, you have the option to do so here. Please note: if you visit our website with the "Global Privacy Control" opt-out signal enabled, depending on your location, we will automatically treat this as an opt-out request for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Aside from Global Privacy Control, we do not recognize any other "Do Not Track" signals that may be sent by your web browser or device.
Managing communication preferences. We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option provided in the emails we send you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, subject to applicable exceptions and limitations under local law, you may also exercise the following rights in addition to those listed above:

Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
Right to withdraw consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing that occurred based on your consent before the withdrawal.

You may exercise these rights where indicated within the Services, or by contacting us using the contact details provided below. More information about how Shopify uses your personal information and what rights you have, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en.

You will not suffer any discriminatory treatment as a result of exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof that you have authorized them to act on your behalf, and we may also require you to verify your identity directly with us. We will respond to your request in accordance with applicable law in a timely manner.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details listed below. Depending on where you live, you have the right to appeal our decision by contacting us at the contact details listed below or by lodging your complaint with your local data protection authority. For the European Economic Area, a list of relevant data protection authorities is available. If you wish to file a complaint, you may do so here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or equivalent contracts imposed by the relevant authority of the United Kingdom, unless the transfer is to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last Updated" date accordingly, and provide any notice required under applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us by email at info@amouravienna.com or by mail at Gierkeweg 11, 4040, Austria. Under applicable data protection laws, we are the data controller of your personal information.